Episodes

Wednesday Feb 23, 2022
Wednesday Feb 23, 2022

Mace Horoff is the creator of the Medical Sales Academy, an online training and support platform for healthcare sales professionals. He’s also the author of the book “Mastering Medical Sales”. Mace has been involved in the world of healthcare sales for over 39 years as a front line sales person, sales manager, workshop facilitator, keynote speaker and author. He specializes in presentations and workshops for healthcare companies of all sizes that sell products and services such as surgical implants, spine, trauma, cardiovascular, dental, healthcare services and more.
In this episode, Mace shares advice on building up your sales after COVID with new accounts and fortifying static accounts.
Here are some topics covered in this episode:
- How to customize your approach with each prospect
- The importance of understanding your prospects on a personal level
- Understanding how your industry has transformed due to COVID
- The benefit of using Google Alerts to get up-to-date notifications on changes in your industry
More From the Guest:
LinkedIn: https://www.linkedin.com/in/macehoroff
Website: https://medicalsalestraining.com/
Book: Mastering Medical Sales - https://www.amazon.com/Mastering-Medical-Sales-High-earning-Professionals/dp/0615330355
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Wednesday Feb 16, 2022
Acing Virtual Sales: Authentic Selling with Video - Outside Sales Talk with Julie Hansen
Wednesday Feb 16, 2022
Wednesday Feb 16, 2022

Julie Hansen is a sales professional who specializes in training professionals to be successful in a virtual environment. She’s also the author of the sales book “Look Me in the Eye: Using Video to Build Relationships with Customers, Partners and Teams.” Julie has a background in acting, which has helped her perfect the art of being on camera. By combining her acting background with her sales career, she’s found success in teaching other professionals to overcome and conquer this new medium of selling. Julie offers workshops, courses, and personalized coaching sessions to help you master the art of building relationships in a virtual world, sell solutions, and enhance your sales reputation.
In this episode, Julie shares advice on mastering selling through video with practical tips for how to have authentic interactions on camera.
Here are some topics covered in this episode:
- How to authentically connect with prospects through the camera and make them feel comfortable
- The importance of your body language during a video call
- Understanding certain qualities that can skyrocket a sales relationship
- The benefit of preparing for a video call by practicing beforehand, understanding your body language, and adapting to this medium of selling
More From the Guest:
LinkedIn: https://www.linkedin.com/in/juliehansensalestraining/
Blog & Master Classes: https://juliehansen.live/
Book: Look Me in the Eyes - now available on Amazon
Listen to more episodes of the Outside Sales Talk here and watch the video here!
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Wednesday Feb 09, 2022
Wednesday Feb 09, 2022

Robbie Crabtree has worked as an attorney on over 100 high-profile cases and he’s taught Persuasive Speaking at Southern Methodist University Law School in Dallas, Texas. He also worked alongside some very well-known companies such as Facebook, Google, Airbnb, Apple, and Microsoft to help them develop and enhance their speaking abilities, which is how he developed the performance speaking philosophy.
In this episode, Robbie tells us what performative speaking is and why it is so important to learn.
Here are some topics covered in this episode:
- How a salesperson can incorporate performative speaking into their professional lives
- The hardest parts of adjusting your speaking style to performative speaking
- Tips for salespeople who are looking to communicate effectively over the phone
- Mistakes people make when it comes to performative speaking
More From the Guest:
LinkedIn: https://www.linkedin.com/in/therobbiecrab
Websites:
robbiecrabtree.com - check out his blogs
performativespeaking.com
Social: @robbiecrab @therobbiecrab
Email: robbie@robbiecrab.com
Mentioned in this episode: 25 Best Sales Movies You Must See - https://www.badgermapping.com/blog/best-sales-movies/
Listen to more episodes of the Outside Sales Talk here!
https://www.badgermapping.com/podcast
Start Selling More Today with
Badger Maps - The #1 Route Planner for Field Sales
See Badger in Action: https://www.badgermapping.com/outside-sales-talk-listener/
If you love the Outside Sales Talk podcast, you’ll also love Badger’s newsletters!
Our 95,000+ subscribers stay at the top of their game with actionable tips from top sales experts.
Are you in? Subscribe to Badger Maps’ newsletters now! https://www.badgermapping.com/newsletters/

Wednesday Jan 26, 2022
5 Steps to Becoming a Trusted Advisor - Outside Sales Talk with Janice B. Gordon
Wednesday Jan 26, 2022
Wednesday Jan 26, 2022

Janice B. Gordon is ‘The Customer Growth Expert’ who specializes in keynotes that help deliver customer excellence that increases sales. Janice also hosts the popular Scale Your Sales Podcast.
In this episode, Janice tells us what it means to be a trusted advisor in sales and why it is important.
Here are some topics covered in this episode:
- How salespeople can establish a trust-based relationship with buyers
- Tangible steps salespeople should take to elevate conversations into a partnership
- How your public presence can help you win more customers
- The biggest mistakes salespeople make when trying to position themselves as trusted advisors
More From the Guest:
Websites: https://janicebgordon.com + https://scaleyoursales.co.uk
LinkedIn: https://www.linkedin.com/in/janice-b-gordon
YouTube: https://www.youtube.com/user/theproblemsolvertv1
Podcast: https://podcasts.apple.com/gb/podcast/scale-your-sales-podcast/id1480686554
Listen to more episodes of the Outside Sales Talk here!
https://www.badgermapping.com/podcast
Start Selling More Today with
Badger Maps - The #1 Route Planner for Field Sales
See Badger in Action: https://www.badgermapping.com/outside-sales-talk-listener/
If you love the Outside Sales Talk podcast, you’ll also love Badger’s newsletters!
Our 95,000+ subscribers stay at the top of their game with actionable tips from top sales experts.
Are you in? Subscribe to Badger Maps’ newsletters now! https://www.badgermapping.com/newsletters/

Wednesday Jan 19, 2022
Mastering your Sales Follow-ups - Outside Sales Talk with Doug C. Brown
Wednesday Jan 19, 2022
Wednesday Jan 19, 2022

Doug C. Brown is a highly acclaimed Sales Revenue Growth Expert and international bestselling author. He has coached, consulted, and advised thousands of people in business and he has generated over $500 million in sales. His mission is to help companies grow their sales revenue and to have better-performing sales teams.
In this episode, Doug shares why following up is necessary and how to master your follow-up with actionable tips.
Here are some of the topics covered in this episode:
- Understanding the negative effects of skipping follow-ups
- Creating customizable templates for client follow-ups
- Utilizing different follow-up methods depending on the client’s preference
- Discovering the top traits of a great follow-up
More From the Guest:
Website: www.Businesssuccessfactors.com
LinkedIn: https://www.linkedin.com/in/dougbrown123/
Book: www.Winwinsellingbook.com
Doug’s Contact info: Doug@businesssuccessfactors.com, 603-590-0303
Listen to more episodes of the Outside Sales Talk here!
Start Selling More Today with
Badger Maps - The #1 Route Planner for Field Sales
See Badger in Action: https://www.badgermapping.com/outside-sales-talk-listener/
If you love the Outside Sales Talk podcast, you’ll also love Badger’s newsletters!
Our 95,000+ subscribers stay at the top of their game with actionable tips from top sales experts.
Are you in? Subscribe to Badger Maps’ newsletters now!

Wednesday Jan 12, 2022
Taking Control of the Sales Process - Outside Sales Talk with Ken Lundin
Wednesday Jan 12, 2022
Wednesday Jan 12, 2022

Ken Lundin is the creator of the Sales Alpha Roadmap and the President of Ken Lundin and Associates, a sales consulting firm. He has had extensive sales experience and brings his expertise to his consulting, coaching, and training methods. Along with his team, they have a proven track record of helping businesses adapt and grow their sales in any market.
In this episode, Ken goes over his Sales Alpha Roadmap and gives advice on how to take your sales game to the next level.
Here are some of the topics covered in this episode:
- 3 steps to maximize your business growth
- The use of frameworks to guide your sales process
- Tips for sales managers to ensure the pipeline is working successfully
- Learning about the industries you are selling to
More From the Guest:
LinkedIn: https://www.linkedin.com/in/kglundin/ Let him know you heard him on the Outside Sales Talk podcast
Website: https://kenlundin.com/
Listen to more episodes of the Outside Sales Talk here!
https://www.badgermapping.com/podcast
Start Selling More Today with
Badger Maps - The #1 Route Planner for Field Sales
See Badger in Action: https://www.badgermapping.com/outside-sales-talk-listener/
If you love the Outside Sales Talk podcast, you’ll also love Badger’s newsletters!
Our 95,000+ subscribers stay at the top of their game with actionable tips from top sales experts.
Are you in? Subscribe to Badger Maps’ newsletters now! https://www.badgermapping.com/newsletters/

Wednesday Dec 15, 2021
Why You Need a Sales System - Outside Sales Talk with Walker McKay
Wednesday Dec 15, 2021
Wednesday Dec 15, 2021

Walker is the Principal and Founder of McKay Consulting Group. He’s also the President of No BS Sales School, which has its own podcast.
In this episode, Walker tells us what a sales system is and why a sales team would need one.
Here are some topics covered in this episode:
- What kinds of processes are included in a sales system
- How to onboard salespeople onto a sales system
- The biggest mistakes sales leaders make when creating a sales system
- How salespeople can get rid of bad habits that can get in the way of selling
More From the Guest:
Website: www.walkermckay.com
LinkedIn: https://www.linkedin.com/in/walkermckay
Listen to more episodes of the Outside Sales Talk here!
https://www.badgermapping.com/podcast
Start Selling More Today with
Badger Maps - The #1 Route Planner for Field Sales
See Badger in Action: https://www.badgermapping.com/outside-sales-talk-listener/
If you love the Outside Sales Talk podcast, you’ll also love Badger’s newsletters!
Our 95,000+ subscribers stay at the top of their game with actionable tips from top sales experts.
Are you in? Subscribe to Badger Maps’ newsletters now! https://www.badgermapping.com/newsletters/

Thursday Dec 02, 2021
Managing Your Career Path in Field Sales - Outside Sales Talk with Mike Hayes
Thursday Dec 02, 2021
Thursday Dec 02, 2021

Mike Hayes is an expert in the medical sales industry and has worked for top companies including Johnson & Johnson, Glaxo, Novartis and Merck. Mike is also the host of the Get Hired In Medical Sales podcast.
In this episode, Mike tells us how field salespeople can develop a long-term career plan, as well as tips he has for field salespeople who are looking to network and build a group of influential connections.
Here are some topics covered in this episode:
- How salespeople can stay up-to-date on new sales trends and work on their sales skills
- What role mentorship plays in a salesperson’s career
- How salespeople can assess whether or not it’s time to look for new sales job opportunities
- What all salespeople should do daily to become more successful
More From the Guest:
Get Hired in Medical Sales Podcast: http://www.gethiredinmedicalsales.com/podcast.html
LinkedIn: https://www.linkedin.com/in/michael-hayes-827a8792
Listen to more episodes of the Outside Sales Talk here!
https://www.badgermapping.com/podcast
Start Selling More Today with
Badger Maps - The #1 Route Planner for Field Sales
See Badger in Action: https://www.badgermapping.com/outside-sales-talk-listener/
If you love the Outside Sales Talk podcast, you’ll also love Badger’s newsletters!
Our 95,000+ subscribers stay at the top of their game with actionable tips from top sales experts.
Are you in? Subscribe to Badger Maps’ newsletters now! https://www.badgermapping.com/newsletters/

Wednesday Nov 17, 2021
Purpose Driven Prospecting - Outside Sales Talk with Roger Burnett
Wednesday Nov 17, 2021
Wednesday Nov 17, 2021

Roger Burnett is the founder of Social Good Promotions, Inc. a social enterprise built to teach and deliver purpose-based marketing strategies to businesses of all sizes, while also donating marketing services to non-profit organizations. Roger also hosts the So, You’re in Sales? Podcast
In this episode, Roger encourages salespeople to establish a specific purpose before prospecting, in order to increase the rate of successful conversations.
Here are some topics covered in this episode:
- Developing and showing what your brand stands for
- How to find your best customers
- Building a safe space for prospects
- Creating activities and places to build trust with your customers
More From the Guest:
His Book: Red Goldfish Promo Edition: How Promotional Products Leverage Purpose to Increase Impact - https://www.amazon.com/Red-Goldfish-Promo-Promotional-Products-ebook/dp/B08HY78T79
LinkedIn - https://www.linkedin.com/in/rogerburnett/
Listen to more episodes of the Outside Sales Talk here and watch the video here!
https://www.badgermapping.com/podcast
Start Selling More Today with
Badger Maps - The #1 Route Planner for Field Sales
See Badger in Action: https://www.badgermapping.com/outside-sales-talk-listener/
If you love the Outside Sales Talk podcast, you’ll also love Badger’s newsletters!
Our 95,000+ subscribers stay at the top of their game with actionable tips from top sales experts.
Are you in? Subscribe to Badger Maps’ newsletters now! https://www.badgermapping.com/newsletters/

Wednesday Nov 10, 2021
Why You’re Winning and Losing in Sales - Outside Sales Talk with Cian McLoughlin
Wednesday Nov 10, 2021
Wednesday Nov 10, 2021

Cian McLoughlin is the founder and CEO of Trinity Perspectives, a sales training and consulting company specializing in Win Loss Analysis and Sales Transformation. He is also a 20-year veteran of the B2B sales industry, including senior roles in some of the world's largest software companies. Additionally, Cian is the author of the Amazon best-selling book, “Rebirth of the Salesman.”
In this episode, Cian shares why it’s essential to ask for feedback from prospects instead of making assumptions when you lose or win a deal to better understand your win-loss rate.
Here are some of the topics covered in this episode:
- Understanding where the gaps are in your pitch
- How to understand and mitigate your prospect’s risk and uncertainty
- Adapting as a salesperson as times change
- Essential characteristics to be successful as a salesperson
More From the Guest:
Blog: https://www.trinityperspectives.com.au/blog/
LinkedIn: https://www.linkedin.com/in/cianmcloughlin/
Book:https://www.amazon.com.au/Rebirth-Salesman-World-Sales-Evolving-ebook/dp/B018HQV87C
Cian’s Youtube: https://www.youtube.com/channel/UC0HfDd-On6QGR0J7kfMwnRw
Listen to more episodes of the Outside Sales Talk here!
Start Selling More Today with
Badger Maps - The #1 Route Planner for Field Sales
See Badger in Action: https://www.badgermapping.com/outside-sales-talk-listener/
If you love the Outside Sales Talk podcast, you’ll also love Badger’s newsletters!
Our 95,000+ subscribers stay at the top of their game with actionable tips from top sales experts.
Are you in? Subscribe to Badger Maps’ newsletters now!

