Episodes

Wednesday Apr 20, 2022
The Mindset of a Sales Warrior - Outside Sales Talk with Jason Forrest
Wednesday Apr 20, 2022
Wednesday Apr 20, 2022
Jason is a leading authority in culture change programs and an expert at creating high-performance, high-profit, and "Best Place to Work" cultures. He’s also an award-winning author and has won 5 international Stevie Awards for his training programs.
In this episode, Jason talks about some of the topics from his recent book: The Mindset of a Sales Warrior.
Here are some of the topics covered in this episode:
- What the mindset of a sales warrior is
- How great sales training can work to change behavior
- The four limiting beliefs that hold salespeople back
- The #1 key to differentiate yourself from competitors
More From the Guest
LinkedIn: https://www.linkedin.com/in/jasonforrest/
Website: www.fpg.com
The Mindset of a Sales Warrior (Paperback): https://www.amazon.com/Mindset-Sales-Warrior-Jason-Forrest/dp/1646691423
The Mindset of a Sales Warrior (Audiobook): https://www.amazon.com/Mindset-Sales-Warrior/dp/B082HJLK3J/ref=tmm_aud_swatch_0?_encoding=UTF8&qid=&sr=
Listen to more episodes of the Outside Sales Talk here!
https://www.badgermapping.com/podcast
Start Selling More Today with
Badger Maps - The #1 Route Planner for Field Sales
See Badger in Action: https://www.badgermapping.com/outside-sales-talk-listener/
If you love the Outside Sales Talk podcast, you’ll also love Badger’s newsletters!
Our 95,000+ subscribers stay at the top of their game with actionable tips from top sales experts.
Are you in? Subscribe to Badger Maps’ newsletters now! https://www.badgermapping.com/newsletters/

Wednesday Apr 13, 2022
Wednesday Apr 13, 2022
Melinda Emerson, also known as the SmallBizLady, is a sales expert who has dedicated her career to end small business failure. Using her 20 years of experience as an entrepreneur, She has taken all that she’s learned to educate people on all things small business. Melinda is also a bestselling author and runs a consulting firm.
In this episode, Melinda talks about the essence of understanding your customers and tailoring your solutions to their needs to create win-win solutions.
Here are the topics covered in this episode:
- How salespeople should protect their relationship with customers
- Focus on existing customers because they’re going to keep your retention rate high
- Sales and marketing should work together in order to build a strong customer base
- Work to learn and understand your customer's challenges and roadmap
More From the Guest
SmallBizLady on social media
LinkedIn: https://www.linkedin.com/in/melindaemerson/
Book: https://succeedasyourownboss.com/products/
Listen to more episodes of the Outside Sales Talk here!
https://www.badgermapping.com/podcast
Start Selling More Today with
Badger Maps - The #1 Route Planner for Field Sales
See Badger in Action: https://www.badgermapping.com/outside-sales-talk-listener/
If you love the Outside Sales Talk podcast, you’ll also love Badger’s newsletters!
Our 95,000+ subscribers stay at the top of their game with actionable tips from top sales experts.
Are you in? Subscribe to Badger Maps’ newsletters now! https://www.badgermapping.com/newsletters/

Wednesday Apr 06, 2022
Get Paid to Be Real - Being Authentic in Sales - Outside Sales Talk with Darren Reinke
Wednesday Apr 06, 2022
Wednesday Apr 06, 2022
Darren is the founder and managing director of GROUP SIXTY, an executive training and coaching company. Additionally, Darren has a popular book and podcast both titled “The Savage Leader.”
In this episode, Darren talks about how you stay vulnerable and authentic with customers while being professional.
Here are some of the topics covered in this episode:
- How core values come into play when dealing with authenticity in sales
- The value customers see in an authentic salesperson
- How a salesperson can use their authenticity to connect deeply with customers
- The most common mistake salespeople make when they try to connect to their customers
More From the Guest
LinkedIn: https://www.linkedin.com/in/darrenreinke
Book: The Savage Leader - https://www.amazon.com/Savage-Leader-Principles-Become-Better/dp/1736117904
Listen to more episodes of the Outside Sales Talk here!
https://www.badgermapping.com/podcast
Start Selling More Today with
Badger Maps - The #1 Route Planner for Field Sales
See Badger in Action: https://www.badgermapping.com/outside-sales-talk-listener/
If you love the Outside Sales Talk podcast, you’ll also love Badger’s newsletters!
Our 95,000+ subscribers stay at the top of their game with actionable tips from top sales experts.
Are you in? Subscribe to Badger Maps’ newsletters now! https://www.badgermapping.com/newsletters/

Wednesday Mar 23, 2022
Wednesday Mar 23, 2022
Finka is the founder of FINKA Communications. She’s also a speaker, coach, and host of the “Sell From Love” Podcast. Finka has spent 20 years in Corporate Canada in the financial services industry, and is now consulting clients with a focus on personal branding, leadership, sales, and client experience. Additionally, she is the author of the Amazon bestselling book, “Sell From Love: Love Yourself, Love your Client, Love your Offer.”
In this episode, Finka shares her strategy of selling from love and how it improves client relationships and sales revenue.
Here are some of the topics covered in this episode:
- Selling from a place of love instead of fear
- The three pillars of selling from love
- Tips for being a great coach to your team
- How learning to listen helps you close more deals
More From the Guest
LinkedIn: https://www.linkedin.com/in/finka-jerkovic/
Website: https://sellfromlove.com/discoverycall/
The Sell From Love Book: https://www.amazon.com/Sell-Love-yourself-client-offer-ebook/dp/B08MTGC1P9/ref=sr_1_1?dchild=1&keywords=finka+jerkovic&sr=8-1
Listen to more episodes of the Outside Sales Talk here!
https://www.badgermapping.com/podcast
Start Selling More Today with
Badger Maps - The #1 Route Planner for Field Sales
See Badger in Action: https://www.badgermapping.com/outside-sales-talk-listener/
If you love the Outside Sales Talk podcast, you’ll also love Badger’s newsletters!
Our 95,000+ subscribers stay at the top of their game with actionable tips from top sales experts.
Are you in? Subscribe to Badger Maps’ newsletters now! https://www.badgermapping.com/newsletters/

Wednesday Mar 16, 2022
Sell More with a Buyer-Focused Sales Funnel - Outside Sales Talk with Peter Strohkorb
Wednesday Mar 16, 2022
Wednesday Mar 16, 2022
Peter Strohkorb is the Founder and Principal at Peter Strohkorb Advisory and has 10 years of experience starting and managing several startups, following 20+ more years in the corporate sector. Today, Peter shows sales and business leaders how they can accelerate their sales
In this episode, Peter tells us how sales have changed over the last ten years and what you can do to regain sales growth.
Here are some topics covered in this episode:
- How prospects and buyers want to engage with salespeople and businesses today
- How salespeople can ensure prospects really understand their product or service
- The most important characteristic needed to become successful in sales today
- Tips for fending off competitors
More From the Guest:
LinkedIn: https://www.linkedin.com/in/peterstrohkorbsalesmarketing/
Website: https://peterstrohkorb.com/
Listen to more episodes of the Outside Sales Talk here!
https://www.badgermapping.com/podcast
Start Selling More Today with
Badger Maps - The #1 Route Planner for Field Sales
See Badger in Action: https://www.badgermapping.com/outside-sales-talk-listener/
If you love the Outside Sales Talk podcast, you’ll also love Badger’s newsletters!
Our 95,000+ subscribers stay at the top of their game with actionable tips from top sales experts.
Are you in? Subscribe to Badger Maps’ newsletters now! https://www.badgermapping.com/newsletters/

Wednesday Mar 09, 2022
Nailing Your Sales Positioning - Outside Sales Talk with April Dunford
Wednesday Mar 09, 2022
Wednesday Mar 09, 2022
April Duford is the Founder and Chief Strategist for Ambient Strategy. She’s also the author of “Obviously Awesome” which is focused on nailing product positioning. April has held various roles in start-ups such as CEO, COO, VP of Marketing and Sales, and now she’s transitioned into doing her own consulting work. She specializes in helping B2B Tech Companies find their positioning strategy and getting to market with success.
In this episode, April tells us what product positioning is and what the benefits to nailing your positioning are.
Here are some topics covered in this episode:
- What the fundamental differences between branding and positioning are
- How long the process of positioning takes
- The role sales plays in positioning
- Common mistakes that sales teams make when it comes to positioning
More From the Guest:
LinkedIn: https://ca.linkedin.com/in/aprildunford
Website: www.aprildunford.com
Book: Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It
Listen to more episodes of the Outside Sales Talk here and watch the video here!
https://www.badgermapping.com/podcast
Start Selling More Today with
Badger Maps - The #1 Route Planner for Field Sales
See Badger in Action: https://www.badgermapping.com/outside-sales-talk-listener/
If you love the Outside Sales Talk podcast, you’ll also love Badger’s newsletters!
Our 95,000+ subscribers stay at the top of their game with actionable tips from top sales experts.
Are you in? Subscribe to Badger Maps’ newsletters now! https://www.badgermapping.com/newsletters/

Wednesday Feb 23, 2022
Wednesday Feb 23, 2022
Mace Horoff is the creator of the Medical Sales Academy, an online training and support platform for healthcare sales professionals. He’s also the author of the book “Mastering Medical Sales”. Mace has been involved in the world of healthcare sales for over 39 years as a front line sales person, sales manager, workshop facilitator, keynote speaker and author. He specializes in presentations and workshops for healthcare companies of all sizes that sell products and services such as surgical implants, spine, trauma, cardiovascular, dental, healthcare services and more.
In this episode, Mace shares advice on building up your sales after COVID with new accounts and fortifying static accounts.
Here are some topics covered in this episode:
- How to customize your approach with each prospect
- The importance of understanding your prospects on a personal level
- Understanding how your industry has transformed due to COVID
- The benefit of using Google Alerts to get up-to-date notifications on changes in your industry
More From the Guest:
LinkedIn: https://www.linkedin.com/in/macehoroff
Website: https://medicalsalestraining.com/
Book: Mastering Medical Sales - https://www.amazon.com/Mastering-Medical-Sales-High-earning-Professionals/dp/0615330355
Listen to more episodes of the Outside Sales Talk here!
https://www.badgermapping.com/podcast
Start Selling More Today with
Badger Maps - The #1 Route Planner for Field Sales
See Badger in Action: https://www.badgermapping.com/outside-sales-talk-listener/
If you love the Outside Sales Talk podcast, you’ll also love Badger’s newsletters!
Our 95,000+ subscribers stay at the top of their game with actionable tips from top sales experts.
Are you in? Subscribe to Badger Maps’ newsletters now! https://www.badgermapping.com/newsletters/

Wednesday Feb 16, 2022
Acing Virtual Sales: Authentic Selling with Video - Outside Sales Talk with Julie Hansen
Wednesday Feb 16, 2022
Wednesday Feb 16, 2022
Julie Hansen is a sales professional who specializes in training professionals to be successful in a virtual environment. She’s also the author of the sales book “Look Me in the Eye: Using Video to Build Relationships with Customers, Partners and Teams.” Julie has a background in acting, which has helped her perfect the art of being on camera. By combining her acting background with her sales career, she’s found success in teaching other professionals to overcome and conquer this new medium of selling. Julie offers workshops, courses, and personalized coaching sessions to help you master the art of building relationships in a virtual world, sell solutions, and enhance your sales reputation.
In this episode, Julie shares advice on mastering selling through video with practical tips for how to have authentic interactions on camera.
Here are some topics covered in this episode:
- How to authentically connect with prospects through the camera and make them feel comfortable
- The importance of your body language during a video call
- Understanding certain qualities that can skyrocket a sales relationship
- The benefit of preparing for a video call by practicing beforehand, understanding your body language, and adapting to this medium of selling
More From the Guest:
LinkedIn: https://www.linkedin.com/in/juliehansensalestraining/
Blog & Master Classes: https://juliehansen.live/
Book: Look Me in the Eyes - now available on Amazon
Listen to more episodes of the Outside Sales Talk here and watch the video here!
https://www.badgermapping.com/podcast
Start Selling More Today with
Badger Maps - The #1 Route Planner for Field Sales
See Badger in Action: https://www.badgermapping.com/outside-sales-talk-listener/
If you love the Outside Sales Talk podcast, you’ll also love Badger’s newsletters!
Our 95,000+ subscribers stay at the top of their game with actionable tips from top sales experts.
Are you in? Subscribe to Badger Maps’ newsletters now! https://www.badgermapping.com/newsletters/

Wednesday Feb 09, 2022
Wednesday Feb 09, 2022
Robbie Crabtree has worked as an attorney on over 100 high-profile cases and he’s taught Persuasive Speaking at Southern Methodist University Law School in Dallas, Texas. He also worked alongside some very well-known companies such as Facebook, Google, Airbnb, Apple, and Microsoft to help them develop and enhance their speaking abilities, which is how he developed the performance speaking philosophy.
In this episode, Robbie tells us what performative speaking is and why it is so important to learn.
Here are some topics covered in this episode:
- How a salesperson can incorporate performative speaking into their professional lives
- The hardest parts of adjusting your speaking style to performative speaking
- Tips for salespeople who are looking to communicate effectively over the phone
- Mistakes people make when it comes to performative speaking
More From the Guest:
LinkedIn: https://www.linkedin.com/in/therobbiecrab
Websites:
robbiecrabtree.com - check out his blogs
performativespeaking.com
Social: @robbiecrab @therobbiecrab
Email: robbie@robbiecrab.com
Mentioned in this episode: 25 Best Sales Movies You Must See - https://www.badgermapping.com/blog/best-sales-movies/
Listen to more episodes of the Outside Sales Talk here!
https://www.badgermapping.com/podcast
Start Selling More Today with
Badger Maps - The #1 Route Planner for Field Sales
See Badger in Action: https://www.badgermapping.com/outside-sales-talk-listener/
If you love the Outside Sales Talk podcast, you’ll also love Badger’s newsletters!
Our 95,000+ subscribers stay at the top of their game with actionable tips from top sales experts.
Are you in? Subscribe to Badger Maps’ newsletters now! https://www.badgermapping.com/newsletters/

Wednesday Jan 26, 2022
5 Steps to Becoming a Trusted Advisor - Outside Sales Talk with Janice B. Gordon
Wednesday Jan 26, 2022
Wednesday Jan 26, 2022
Janice B. Gordon is ‘The Customer Growth Expert’ who specializes in keynotes that help deliver customer excellence that increases sales. Janice also hosts the popular Scale Your Sales Podcast.
In this episode, Janice tells us what it means to be a trusted advisor in sales and why it is important.
Here are some topics covered in this episode:
- How salespeople can establish a trust-based relationship with buyers
- Tangible steps salespeople should take to elevate conversations into a partnership
- How your public presence can help you win more customers
- The biggest mistakes salespeople make when trying to position themselves as trusted advisors
More From the Guest:
Websites: https://janicebgordon.com + https://scaleyoursales.co.uk
LinkedIn: https://www.linkedin.com/in/janice-b-gordon
YouTube: https://www.youtube.com/user/theproblemsolvertv1
Podcast: https://podcasts.apple.com/gb/podcast/scale-your-sales-podcast/id1480686554
Listen to more episodes of the Outside Sales Talk here!
https://www.badgermapping.com/podcast
Start Selling More Today with
Badger Maps - The #1 Route Planner for Field Sales
See Badger in Action: https://www.badgermapping.com/outside-sales-talk-listener/
If you love the Outside Sales Talk podcast, you’ll also love Badger’s newsletters!
Our 95,000+ subscribers stay at the top of their game with actionable tips from top sales experts.
Are you in? Subscribe to Badger Maps’ newsletters now! https://www.badgermapping.com/newsletters/